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Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
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How to Succeed in Facebook Advertising
Facebook Ads are an enormous opportunity for advertisers to create awareness, acquire fans and market to them. Applying advanced testing and optimization strategies that connect the dots from awareness to engagement to sales conversions help ensure success on the world’s largest social network. According to American Express OPEN and SEMPO’s Small Business Search Marketing Survey, 44 percent of small business owners currently use social media (Twitter, Facebook, etc.) as an online marketing tactic for their businesses.
To help small business owners learn best practices and practical tips for driving maximum performance with Facebook Ads, American Express OPEN’s SearchManager and SEMPO are offering a free online web conference on Thursday, June 9. This one-hour session will teach small business owners about:
- Split-testing strategies that factor in audience segmentation, ad copy and image selection.
- How to overcome ad fatigue.
- Driving awareness to conversion through remarketing and cross-network conversion tracking.
- Using SearchManager's new Facebook Advertising Suite to create and optimize Facebook Ads at scale.
This educational webinar is will be presented by Peter Chun, Senior Director, and Max Kalehoff, VP, Marketing at Clickable. Additional information can be found below:
Date: Thursday, June 9, 2011
Time: 1:00 EDT / 10:00 PDT
Where: Virtual (register here)
Cost: FREE
How to Succeed in Facebook Advertising
Facebook Ads are an enormous opportunity for advertisers to create awareness, acquire fans and market to them. Applying advanced testing and optimization strategies that connect the dots from awareness to engagement to sales conversions help ensure success on the world’s largest social network. According to American Express OPEN and SEMPO’s Small Business Search Marketing Survey, 44 percent of small business owners currently use social media (Twitter, Facebook, etc.) as an online marketing tactic for their businesses.
To help small business owners learn best practices and practical tips for driving maximum performance with Facebook Ads, American Express OPEN’s SearchManager and SEMPO are offering a free online web conference on Thursday, June 9. This one-hour session will teach small business owners about:
- Split-testing strategies that factor in audience segmentation, ad copy and image selection.
- How to overcome ad fatigue.
- Driving awareness to conversion through remarketing and cross-network conversion tracking.
- Using SearchManager's new Facebook Advertising Suite to create and optimize Facebook Ads at scale.
This educational webinar is will be presented by Peter Chun, Senior Director, and Max Kalehoff, VP, Marketing at Clickable. Additional information can be found below:
Date: Thursday, June 9, 2011
Time: 1:00 EDT / 10:00 PDT
Where: Virtual (register here)
Cost: FREE
Like CardsDirect on Facebook, Get $10 Off
If you "like" CardsDirect.com on Facebook, you will get a $10 promo code good towards any purchase on CardsDirect site, but hurry as this is a limited time offer.
World Cancer Day - Stand Up with a Status on Facebook
This Friday, February 4 is World Cancer Day. To support this awareness-raising initiative, Stand Up to Cancer is calling on all Facebook users to take a virtual stand with their status message.
One in two men and one in three women will get cancer in their lifetimes. Isn't it time to take a stand against cancer and change the odds? On Friday, please take a moment to spread the word and help send a global message to end cancer. 
Save the Date: Facebook Q &A with Dr. Laura Jana
When: Wed. Dec. 1st, 1-2 p.m. CST
Where: Facebook.com/PlaytexBaby
What: Any and all questions about new motherhood
How: Send questions to PlaytextBaby on Facebook or @PlaytexBaby
Where: Facebook.com/PlaytexBaby
What: Any and all questions about new motherhood
How: Send questions to PlaytextBaby on Facebook or @PlaytexBaby
On Facebook: Each "Like" = $1 For Toys for Tots
For the rest of the month of November, Growing Tree Toys have teamed up with the Marine Toys for Tots for a special promotion! Throughout the month of November, for each “Like” Growing Tree Toys receive on their Facebook page , they will donate $1 to Toys for Tots!
Holiday eGreeting Site ElfYourself.com Returns Elfier Than Ever
Let’s face it, when you tried to show off your pop n lock break dancing moves at senior prom, it wasn’t a huge hit. Thankfully, you now have the chance to redeem yourself. The wildly popular holiday eGreeting site, ElfYourself.com is back for its fifth holiday season with two new dances including the rad “80s Remix” and gnarly “Surfer” dances.
OfficeMax and JibJab are excited to bring back the most viral holiday website on record. Since 2006, more than 378 million people have joined in the “Elfamorphosis” from over 50 countries. Through word of mouth, social media, celebrities and news coverage, ElfYourself has turned into a pop culture phenomenon, and each year, thousands request its return for another chance to create FREE holiday eGreetings featuring their photos on hilarious dancing elves. Users can also visit the Elf Store for custom holiday gift items featuring their “elfed” photos.
And that’s not all! For those who love games, OfficeMax is also today launching “Elfmas Town” on Facebook, a collection of fun holiday games including Reindeer on Ice, G-Bread Man and Holiday Grab Bag. Players have the chance to win free gifts and earn points and coupons for holiday shopping.
OfficeMax’s elves are also hitting the streets – You’ll get to see them this year at Macy’s Thanksgiving Day Parade on a float titled “Elves Raise the Roof” and at NYSE where 100 elves will help “ring in the holidays” with OfficeMax during the Closing Bell on Nov. 23!
Guest Post: Facebook and Privacy by John Sileo
Facebook is a cigarette, information is the nicotine, and you are the addict. And it is time to stop blaming Facebook if you get privacy cancer.
Years ago, after a long and drawn out fight, the tobacco industry was forced to put labels on their cigarette packs warning smokers that these nicotine delivery devices caused cancer, birth defects and premature death. The warnings did little to slow down sales of cigarettes, though they might have helped the tobacco companies avoid some costly lawsuits because, after all, they had clearly warned users about the dangers.
With the latest iteration of privacy settings being introduced this week on Facebook, Mark Zuckerberg (or more likely the brilliant Chief Operating Officer Sheryl Sandberg) has discovered a similar truth - you are either too addicted to the information drug, or too indifferent to the privacy consequences, to care.
I applaud Facebook for giving users more visibility and a bit more control over how much personal information third party applications can access. They deserve credit for moving the application controls into the privacy section of the website, acknowledging, albeit quietly, that third-party data-mining is a significant source of non-consensual information leakage.
If Facebook would go one step further and demand that third-party apps give us a choice of how much information is shared, along with letting us know how much of our personal information is being shared through the apps that our friends install, we information survivalists would be that much happier. For example, even if you don't allow your third-party apps to share personal information, your friends' third-party apps could be sharing it anyway. But as it stands now, we would never know it.
The good news for Facebook privacy doesn't end there. Facebook has also redesigned the Groups feature, which theoretically gives you a greater level of control over subsets of friends and how much information they can access. For example, you could choose to share your vacation pictures with family and close friends, but not with co-workers who thought you were out sick. Dishonesty aside, group differentiation makes communication within your social network much more like that of the real world - acknowledging that you don't share all things with all people equally.
Here's where the news gets really good for Facebook - they have done their job (or at least have taken steps in the right privacy direction), and they can still bank on you ignoring the very controls they have given you! Sure, those of us who write about social networking professionally will make the changes, but ninety-nine percent of the people who read this article will do nothing with the knowledge. This claim isn't grounded in bitter cynicism, but statistical fact. I hope that 500 million of you will prove me wrong. When the Facebook changes are live for everyone (they are in beta as I type), we'll put up a new video showing you how to make them.
Granted, Facebook hasn't done everything they should do to make THEIR use of OUR data completely transparent to US; but most of US have done nothing to utilize the tools THEY already built to protect OUR privacy anyway, so the point is mute. Facebook is banking billions on our indifference and inaction.
Facebook executives should roll this strategy out to its logical conclusion: give all of us privacy professionals (the Electronic Frontier Foundation, EPIC, the World Privacy Forum, me) exactly what we want, because your Facebook addicts are already too high on info-voyerism to kick the habit. Your product is too good and too necessary to too many people to be hindered by a bit more transparency and a little more control. You have nothing to lose but our complaints.
John Sileo, of http://www.sileo.com, speaks professionally about social media exposure, identity theft and cyber crime for the Department of Defense, Fortune 1000 companies and any organization that wants to protect the profitability of their private information.
Years ago, after a long and drawn out fight, the tobacco industry was forced to put labels on their cigarette packs warning smokers that these nicotine delivery devices caused cancer, birth defects and premature death. The warnings did little to slow down sales of cigarettes, though they might have helped the tobacco companies avoid some costly lawsuits because, after all, they had clearly warned users about the dangers.
With the latest iteration of privacy settings being introduced this week on Facebook, Mark Zuckerberg (or more likely the brilliant Chief Operating Officer Sheryl Sandberg) has discovered a similar truth - you are either too addicted to the information drug, or too indifferent to the privacy consequences, to care.
I applaud Facebook for giving users more visibility and a bit more control over how much personal information third party applications can access. They deserve credit for moving the application controls into the privacy section of the website, acknowledging, albeit quietly, that third-party data-mining is a significant source of non-consensual information leakage.
If Facebook would go one step further and demand that third-party apps give us a choice of how much information is shared, along with letting us know how much of our personal information is being shared through the apps that our friends install, we information survivalists would be that much happier. For example, even if you don't allow your third-party apps to share personal information, your friends' third-party apps could be sharing it anyway. But as it stands now, we would never know it.
The good news for Facebook privacy doesn't end there. Facebook has also redesigned the Groups feature, which theoretically gives you a greater level of control over subsets of friends and how much information they can access. For example, you could choose to share your vacation pictures with family and close friends, but not with co-workers who thought you were out sick. Dishonesty aside, group differentiation makes communication within your social network much more like that of the real world - acknowledging that you don't share all things with all people equally.
Here's where the news gets really good for Facebook - they have done their job (or at least have taken steps in the right privacy direction), and they can still bank on you ignoring the very controls they have given you! Sure, those of us who write about social networking professionally will make the changes, but ninety-nine percent of the people who read this article will do nothing with the knowledge. This claim isn't grounded in bitter cynicism, but statistical fact. I hope that 500 million of you will prove me wrong. When the Facebook changes are live for everyone (they are in beta as I type), we'll put up a new video showing you how to make them.
Granted, Facebook hasn't done everything they should do to make THEIR use of OUR data completely transparent to US; but most of US have done nothing to utilize the tools THEY already built to protect OUR privacy anyway, so the point is mute. Facebook is banking billions on our indifference and inaction.
Facebook executives should roll this strategy out to its logical conclusion: give all of us privacy professionals (the Electronic Frontier Foundation, EPIC, the World Privacy Forum, me) exactly what we want, because your Facebook addicts are already too high on info-voyerism to kick the habit. Your product is too good and too necessary to too many people to be hindered by a bit more transparency and a little more control. You have nothing to lose but our complaints.
John Sileo, of http://www.sileo.com, speaks professionally about social media exposure, identity theft and cyber crime for the Department of Defense, Fortune 1000 companies and any organization that wants to protect the profitability of their private information.
Day 16: Milano Moment for Susan G. Komen
October is National Breast Cancer Awareness Month. Chances are we may know someone who has had to fight this disease. It is important for all to be educated on breast cancer issues because not only does it affect females, but males as well.
Remember these are not just people, they are someone's relative, friend and neighbor.
Donating to different causes dosn't have to be expensive, thanks to the Internet you can join in postings, tweeting etc. Often times, companies like Milano and others will donate on your behalf to a cause.
So if you are on Facebook, listen up. If you are not, join Facebook, and then listen up:
When someone posts a personal Milano Moment on Milano's Facebook Page in October, Pepperidge Farm will donate $.50 per Moment up to $50,000 to Susan G. Komen for the Cure.
Day 15: "Hello My Name Is Hope" Program
As most of us know all too well, there are lots of fun things to do on Facebook! From Farmville to catching up with old friends, it's easy to get caught up in a virtual frenzy. However, whenever we learn of a Facebook app that lets us inspire others and contribute to a worthy cause, we can't help but spread the word far and wide!
That's why we're so excited to tell you about the "Hello My Name is Hope" campaign, presented by Quill.com, a leading business-to-business online and direct marketer of office products. To boost breast cancer awareness, Quill.com is inviting all Facebook users to post and personalize virtual "Hello My Name is Hope" stickers on their profiles to honor both survivors and victims of the disease. The familiar "Hello My Name Is" stickers take on new meaning with personalized messages of hope and support shared across the Facebook community. For every sticker shared, Quill.com will donate $1 - up to $20,000 - to City of Hope, a National Cancer Institute-designated comprehensive cancer center dedicated to research, treatment and education.
Throughout October, every sticker created will be displayed in a community gallery on the Quill.com Facebook page, creating a virtual wall of breast cancer messages and images.
Marlo Thomas is going digital
Join Marlo at the just-launched http://www.marlothomas.com MarloThomas.com in partnership with AOL -- a new site where Marlo will connect with and inspire women, sharing a laugh, and, most importantly, building a community of support so we can all keep dreaming and achieving!And she wants to hear from you and tell your story - with video series such as Hero Next Door. Marlo will find and profile amazing women - just like you. Watch the first feature - about Lu Picard of Torrington, Conn. - and then tell Marlo about a fabulous woman you know. Nominate a Hero now by emailingheroes@marlothomas.com!
In addition to launching MarloThomas.com, Marlo's now on social media, too. Follow her Twitter account at @Marlo_Thomas and become a Facebook fan at facebook.com/MarloThomas.
Her active, personal participation on social platforms and her new site provides a great opportunity for two-way communication between Marlo and the community of people she has inspired over the years.
What can you expect from Marlo on MarloThomas.com, Twitter and Facebook?
· original content - stories, posts, videos, and photos
· great conversations, laughs and inspiration
· observations on popular culture and news
· entertaining clips of "Free to Be You and Me" and "That Girl"
· galleries of celebrity images
· family photos
· ...and a lot more
You can also subscribe to Marlo on YouTube at youtube.com/marlothomas to see new videos each week from Marlo where she will give advice, inspiration, laughs, and more.
When asked why she's going digital, Marlo says the answer is easy. "I want to step out from behind the one-way mirror of television and have a real conversation with women," says Marlo. "I haven't stopped dreaming; you shouldn't either! It's your turn: What should we talk about together?"
This digital effort coincides with the upcoming release of Marlo's newest book, Growing Up Laughing (available Sept. 28).
Paula Deen in Search for Super Fan
Paula Deen is in search for the “Real Women of Philadelphia,” an 8-week casting call for fantastic female cooks, culminating in 16 finalists being flow to Savannah to cook for judges including Paula herself!
Paula Deen is on the hunt for one super-fan from the community to also come to Savannah to be a part of this project! The winning lady will act as the “Voice” of the community for the cook-off. She will receive an all expense paid trip to Savannah to spend time with Paula and the finalists and act as the behind-the-scenes ambassador for the entire four days!
Here’s how the super-fan can get involved, and get herself noticed!
* On Facebook: Create Facebook Shares and posts about the site, Paula’s videos, and the videos in the recipe gallery - make sure that when you post to Facebook you put an "@" sign before the word "Philadelphia' so we can see it on our Facebook – www.Facebook.com/LoveMyPhilly
* On Twitter: Tweet about Real Women of Philadelphia and add in the hash tag #RWOP at the end of your tweets. Philly is on Twitter at www.Twitter.com/LoveMyPhilly
* Or just retweets Paula’s videos and videos from all the girls in the Recipes gallery
* Leave comments on videos on the site (quality, not quantity!)
To read the official rules of this Voices of RWoP contest, click HERE.
* On Twitter: Tweet about Real Women of Philadelphia and add in the hash tag #RWOP at the end of your tweets. Philly is on Twitter at www.Twitter.com/LoveMyPhilly
* Or just retweets Paula’s videos and videos from all the girls in the Recipes gallery
* Leave comments on videos on the site (quality, not quantity!)
To read the official rules of this Voices of RWoP contest, click HERE.
Visit www.PaulaDeen.com/RealWomen to find out more about the Real Women of Philadelphia cooking competition, the search for #17 and to share recipes and tips with other real-life cooks.
Contest ends June 27, 2010.
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fidipidi offers discount
Launching next week, fidipidi, a service that combines what’s great about sending a physical greeting card with the ease and customization of creating an e-card, is offering a special discount to use on Facebook. The first 15,000 people to sign up can use the “1stCardFree” code to send their own cards.
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