During a holiday season already reporting a 12% boost in online shopping, Friday's third annual Free Shipping Day could prove one of the busiest days of all for shoppers and merchants alike. According to a recent Unicast poll, 37% of consumers intend to participate in Free Shipping Day to avoid shipping fees and grab last-minute bargains.
Free Shipping Day is a one-day event when consumers can shop online from their favorite brands and receive free shipping with delivery by Christmas Eve. Launched in 2008, Free Shipping Day will this year feature a record 1500+ participating merchants.
"The response has exceeded even our own lofty expectations, but the enthusiasm makes sense," said Free Shipping Day founder Luke Knowles. "Shoppers love the convenience of shopping online, but are turned off by expensive shipping fees. On the merchant side, sales often plummet towards the middle of December with many folks concerned their gifts won't arrive in time for Christmas. Free Shipping Day alleviates both problems. It's really a win-win."
All Free Shipping Day offers will be revealed this Friday, December 17th on www.FreeShippingDay.com at 12:00am EST.
Showing posts with label Christmas and holiday season. Show all posts
Showing posts with label Christmas and holiday season. Show all posts
Holiday Twitter Party on Wednesday - December 15th
The holiday season is officially upon us, and with family dinners, seasonal parties and holiday stress, it is easy to lose sight of your good eating habits.
In light of this, CanolaInfo partnered with Cheryl Forberg, R.D., consulting dietitian to NBC-TV’s “The Biggest Loser,” New York Times best-selling author and James Beard award-winning recipe developer to create the CanolaInfo Healthy Holiday Recipe Collection, which is both diabetes-friendly and heart-smart.
Cheryl will also be hosting a Holiday Twitter Party on December 15 from 7:30-9pm CST, where she will be tweeting live from @CanolaInfo using #CanolaInfo. Interact with Cheryl directly online to share and learn nutrition and culinary tips for the holiday season. Tell her your favorite stories and ideas from the kitchen!
In addition, the first 50 people to join our Twitter party will receive a copy of “The Heart-Smart Diabetes Kitchen: Fresh, Fast, and Flavorful Recipes Made with Canola oil,” a cookbook from CanolaInfo and the American Diabetes Association.
To RSVP, please visit Facebook.com/CanolaInfo.
Woman's Day Offers Creative Solutions That Will Make Your Family Holiday Stres-Free
The December issue of Woman's Day (on newsstands now) is offering ways to cope with the holidays by providing 10 stress-free solutions to make your Christmas a merry one.
Woman's Day turned to the experts, from etiquette coaches to psychologists, to get the best tips on how to minimize the stress this holiday and eliminate some of the factors that have been issues in past years.
When it comes to presents, and saving money, experts advise readers to let go of gift guilt and suggest proposing that your family change their gift-giving traditions to possibly only giving gifts to the kids, a Secret Santa exchange with a price cap, or homemade gifts only. And once you get the gift, if you don't like it, fake it. It's better than hurting the feelings of one of your relatives.
If you are hosting the entire family there are a few tricks that experts say to keep in mind: - Command Your Kitchen - Don't lose it if someone tries to step on your turf in the kitchen. Give each matriarch of the family a task to do outside the kitchen and explain it will just be faster for you to do the cooking. - Take it Easy on Holiday "Spirits" - Keep those relatives that generally have one too many in check by limiting the alcohol served or have someone serve it. - Remember, The More The Merrier - Plan ahead for late additions and when unexpected guests show up, keep your cool and roll with it. - Call it a Night When You're Ready - When you are ready give the impression the night is coming to a close by starting to clean the kitchen, mentioning how fast the evening went by or begin to gather coats for people. To tame the family drama, avoid talking about politics, keep the gossiping on hold, and reduce the use of annoying and distracting electronics. Experts suggest being ready to divert attention when these subjects come up. CEO of Beverly Hills Manners, Lisa Gache, says "change the subject with a remark like 'The turkey smells terrific, doesn't it? Let's go check on it.'" With these tips, any family can have a festive, happy holiday. |
Not Wrapped, but Remembered: Nine Tips for Gifting Your Children with Meaningful Experiences
Instead of breaking the bank to shower your kids with material things this holiday season, authors Andrea and David Reiser suggest giving them the gift of a meaningful experience instead. Time spent together, not a new video game system or wardrobe, will truly stick
with them and shape their worldviews. Here are some ideas to get you started:
Choose an event to attend together. Get a schedule of local holiday-themed concerts, plays, parades, shows, and other events, and choose a few to attend as a family. Your kids (and you!) will enjoy counting down to these outings, and you'll have an even better time attending them. Plus, everyone will remember the live performance of White Christmas or the holiday-themed magic show much longer than they will a bevy of action figures under the tree. Even better? In most communities there are plenty of events to choose from that are free to the public! It just goes to show that you don't have to spend a mint to make memories over the holidays.
Remember: There really is no place like home for the holidays. Making special holiday memories doesn't always have to mean going somewhere. In fact, some of your most treasured experiences can be created inside the four walls of your house, and they don't have to cost a lot of money or cause a lot of stress to be perfect! Take a regular weeknight dinner and turn it into a magical holiday meal by dimming the lights, lighting candles on the table, and playing soft holiday music in the background. Serve sparkling juice or cider in special glasses and pull out the fancy china for once. It's a special night you and your family won't soon forget!
Set your family up for success. On the best of days, kids will be kids...and their propensity for energy, misbehavior, and hijinks grows exponentially when they're excited. Whenever your family is preparing for any sort of event this season, don't assume that the "usual" rules are at the forefront of young minds. Go over your expectations—and potential consequences—beforehand so that you don't spend the whole time scolding and correcting. And as a parent, take the time to remind yourself that children are often overstimulated, overexcited, and saturated with sugar this time of year. If you don't think your brood can handle sitting still for an hour-long concert, then make the choice not to go. You'll save yourself a lot of stress, anger, and disappointment in the long run.
Make meaningful conversation. Conversation is the foundation upon which any memorable event is built. So to make the most of outings and experiences this holiday season, have a few meaningful topics up your sleeve to engage your family. Otherwise, you'll find yourself griping about chore lists, homework, and soccer schedules during your special outing—instead of the things you really wanted to share. For example, as you drive around your neighborhood looking at Christmas lights, you may want to ask your kids about their favorite Christmas memories. Or, before attending a church service or local event, sit down and talk about what Christmas truly means to each member of your family. You may be surprised at the answers—and it will make each event and activity that much more meaningful.
Dress up! It's amazing how getting all dolled up can take an event from "okay" to "outstanding." If you frame your holiday outings as opportunities instead of as obligations, your kids probably won't mind putting on their fancy duds...and they'll definitely remember the fact that Mom and Dad thought that they were mature enough to attend such a special event! (And you can take the opportunity to snap some photos everyone will enjoy looking at for years to come.)
Make something out of nothing. A meaningful experience doesn't have to cost a massive amount of money, and it doesn't have to be a once-in-a-lifetime event. In fact, your family can make "routine" holiday tasks into beloved traditions. For example, get everyone together to wrap gifts for friends and family, and share hot chocolate and cookies while you're curling ribbon and cutting paper. Or let everyone climb into special holiday pajamas, then pile in the car and look at all of the beautiful holiday lights in your town.
Give thanks. As the saying goes, "Remember the reason for the season." Depending on your family's beliefs and background, that "reason" might differ from your neighbor's, but one thing's for sure: This is a time to be grateful and to count blessings. Whenever your family visits a friend or attends a special event, make sure to point out to your children how fortunate they are to have such individuals and opportunities in their lives...and point out that not every child around the world is so privileged.
Give back. If your family is counting its blessings, the natural next step is to reach out to those whose holiday seasons might not be filled with much cheer. Consider donating to a charity instead of giving as many gifts, volunteering at a soup kitchen, or caroling at a nursing home. This is the perfect time of year to teach children that it truly is better to give than to receive—and it can actually feel really good, too. These experiences will instill values in your children and broaden their perspective on holiday privileges.
Live in the moment. It's easy to get caught up in the hoopla of the holidays, and not living in the moment is a downright joy robber. If you're constantly setting your sights on the next holiday party or dance recital on your calendar, you won't be fully enjoying the activity you're currently doing. Reveling in the now and accepting the (minor) flaws that might come along allows you to truly experience the benefits of living in the present. Those moments with family and friends will be that much sweeter.
Husband and wife, David and Andrea Reiser are authors of the new book Letters From Home: A Wake-up Call for Success & Wealth (Wiley, 2010, ISBN: 978-0-4706379-2-0, $27.95, www.ReiserMedia.com).
Four Steps to Create and Keep a Holiday Budget
Unless you’re among a select group of people, sitting down and creating a budget does not sound like very much holiday fun. Nevertheless, in tough economic times, the Better Business Bureau recommends mapping out your spending in November to help ease the strain of a financial holiday hangover in January.
According to a survey by Consumer Reports, shoppers planned on spending about $699 over the holidays last year, but, in a follow-up survey, admitted to actually spending closer to an average of $811, 16 percent more than planned. Creating a budget, and being disciplined enough to follow it, is one of the best ways to avoid overspending during the holidays.
“While sitting yourself down and crunching numbers isn’t the most festive way to spend an evening, because of the current economic climate many can’t afford to spend with abandon,” said Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and northern Illinois. “Building a budget and sticking to it over the holidays will stave off a painful financial burden.”
The following are four steps recommended by the BBB to consider when creating a budget this holiday season:
Step One: Consider your Income.
The first step is to measure how much money is coming in. Add up your monthly salary along with your spouse’s and any child support payments, dividends or interest payments and other sources of income.
Step Two: Add Up Regular Monthly Expenses.
Adding up expenses is usually harder than determining your income because there are so many more factors to consider. Start with your rent or mortgage, utilities and credit card payments. Also factor in other expenses for gas and car maintenance, healthcare and groceries. A full list of monthly expenses to consider is available at www.bbb.org
Step Three: Estimate Extra Holiday Expenses.
A lot of little purchases have a way of adding up over the holidays and it’s important to consider all of the expenses of the season including:
- Gifts - Make an itemized list of everyone you want to buy presents for and estimate how much you’re willing to spend for each. This includes presents for family, friends and coworkers. Also consider the cost for holiday cards and postage.
- Entertaining - Entertaining is big over the holidays. Think about who you’ll be having over and also budget for any food or beverages you might need to bring to someone else’s party. Also consider the costs for eating out and going to the movies—both popular expenses over the holidays.
- Decorations - Take stock of what you already own and then consider any additional spending you might need to make for a tree, lights, ornaments, wrapping paper, etc.
- Travel - If you’re heading out of town for the holidays, consider the cost of travel including any car maintenance or pet boarding if applicable.
- Charitable Donations – Remember the holidays are a time of giving, so budget in how much you plan on donating to a worthy cause. You can learn more about being a savvy donor from the BBB Wise Giving Alliance at www.bbb.org/charity
Step Four: Revisit, Evaluate and Revise Your Budget Along the Way.
Once you’ve added up your income and your expenses, it’s time to compare. If more is going out than coming in, it’s time to go back over your budget and pare down expenses. Consider giving fewer gifts or less expensive ways of entertaining. Last year’s decorations are also probably just fine.
Once you’ve balanced your budget, revisit it frequently over the holidays to make sure you’re sticking to it. You might find that you overestimated in some categories and underestimated in others.
For more advice on saving money over the holidays, visit www.bbb.org
Related articles
- Worst Holiday Money Mistakes (blogs.forbes.com)
- Holiday spending by the numbers (money.blogs.time.com)
Black Friday and Cyber Monday Tips for Safe Shopping
Black Friday and Cyber Monday, the Friday and Monday after Thanksgiving, have become the most popular holiday shopping days of the year. Whether shopping at a brick and mortar store or online to avoid the crowds, buyers should be alert for scammers and hackers.
Before leaving home to snag great holiday deals on Black Friday, the Better Business Bureau recommends shoppers look both online and in the newspaper for the best sale prices. It’s vital for consumers to not only research what stores have the best deals but also to find out if these retailers are reputable. Go to www.bbb.org to obtain free Business Reviews on any store you are planning to shop at this holiday season. The BBB also recommends shoppers bring the ads to the store on Black Friday and to also become familiar with the store’s return policies.
“Finding exceptional bargains and deals drives many consumers to stores and online retailers after the Thanksgiving holiday—however, both have their own set of risks,” said Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and Northern Illinois. “Taking steps to avoid the fraud in both situations will result in a much happier holiday experience for everyone—except, of course, for scammers and hackers.”
Following are the top 10 online shopping tips for holiday shoppers to help fight deceitful online retailers, scammers and hackers on Cyber Monday and the rest of the season:
1. Protect your computer – A computer should always have the most recent updates installed for spam filters, anti-virus and anti-spyware software and a secure firewall.
2. Shop on trustworthy websites – Shoppers should start with the BBB to check on the seller’s reputation and record for customer satisfaction at www.bbb.org Always look for the BBB seal and other widely-recognized “trustmarks” on retailer websites and click on the seals to confirm that they are valid.
3. Protect your personal information – The BBB recommends taking the time to read the site’s privacy policy and understand what personal information is being requested and how it will be used. If there isn’t one posted, it should be taken as a red flag that personal information may be sold to others without permission.
4. Beware of deals that sound too good to be true – Offers on websites and in unsolicited e-mails can often sound too good to be true, especially extremely low prices on hard-to-get items. Consumers should always go with their instincts and not be afraid to pass up a “deal” that might cost them dearly in the end, and look up the company at www.bbb.org
5. Beware of phishing – Legitimate businesses do not send e-mails claiming problems with an order or an account to lure the “buyer” into revealing financial information. If a consumer receives such an e-mail, the BBB recommends picking up the phone and calling the contact number on the website where the purchase was made to confirm that there really is a problem with the transaction.
6. Confirm your online purchase is secure – Shoppers should always look in the address box for the “s” in https:// and in the lower-right corner for the “lock” symbol before paying. If there are any doubts about a site, the BBB recommends right-clicking anywhere on the page and select “Properties.” This will let you see the real URL (website address) and the dialog box will reveal if the site is not encrypted.
7. Pay with a credit card – It’s best to use a credit card, because under federal law, the shopper can dispute the charges if he or she doesn’t receive the item. Shoppers also have dispute rights if there are unauthorized charges on their credit card, and many card issuers have “zero liability” policies under which the card holder pays nothing if someone steals the credit card number and uses it. Never wire money and shop locally.
8. Keep documentation of your order - After completing the online order process, there may be a final confirmation page or the shopper might receive confirmation by e-mail. The BBB recommends saving a copy of the Web page and any e-mails for future reference and as a record of the purchase.
9. Check your credit card statements often – Don’t wait for paper statements; the BBB recommends consumers check their credit card statements for suspicious activity by either calling credit card companies or by checking statements online regularly.
9. Check your credit card statements often – Don’t wait for paper statements; the BBB recommends consumers check their credit card statements for suspicious activity by either calling credit card companies or by checking statements online regularly.
10. Know your rights – Federal law requires that orders made by mail, phone or online be shipped by the date promised or, if no delivery time was stated, within 30 days. If the goods aren’t shipped on time, the shopper can cancel and demand a refund. There is no general three-day cancellation right, but consumers do have the right to reject merchandise if it’s defective or was misrepresented. Otherwise, it’s the company’s policies that determine if the shopper can cancel the purchase and receive a refund or credit.
For more advice on staying safe online this holiday season visit www.bbb.org
Cyber Monday Special
This Cyber Monday, November 29th, several incredible sites, with gifts for just about everyone on your list, are offering online discounts!
Essential Journeys (www.essentialjourneys.com) is the perfect present place for women of any age as well as the eco-conscious people in your life. Essential Journeys is a handcrafted, handmade soap, lotion and lip lube company. These are not just beauty products, they truly are beautiful. And they come in all shapes, colors and scents. Plus, the lotion is all-natural, the soap is vegan and the lip lube is made from natural bees wax. On Cyber Monday, Essential Journeys will offer free shipping with the coupon code: CYBERFREESHIP
The Friendship Stone (www.thefriendshipstone.com) is a unique and meaningful gift. The semi-precious Tiger’s Eye stone are hand-picked from South Africa. No two stones are alike, just like our friendships and relationships. The stones are a concrete and symbolic reminder of the people that impact your life. The stones can be carried in your purse or pocket, or you can get necklaces. On Cyber Monday, The Friendship Stone is offering 15% off everything with the coupon code: CYBER
Blamtastic (www.blamtastic.com) is the perfect stocking stuffer. The lip balm was created by two young sisters. It comes in flavors and colors both boys and girls will love. And mom will love the SPF 15. Plus, you get a really cool sleeve for your “blam” so it can hook onto backpacks, notebooks, purses and more. On Cyber Monday, Blamtastic is giving all shoppers free shipping!
Essential Journeys (www.essentialjourneys.com) is the perfect present place for women of any age as well as the eco-conscious people in your life. Essential Journeys is a handcrafted, handmade soap, lotion and lip lube company. These are not just beauty products, they truly are beautiful. And they come in all shapes, colors and scents. Plus, the lotion is all-natural, the soap is vegan and the lip lube is made from natural bees wax. On Cyber Monday, Essential Journeys will offer free shipping with the coupon code: CYBERFREESHIP
The Friendship Stone (www.thefriendshipstone.com) is a unique and meaningful gift. The semi-precious Tiger’s Eye stone are hand-picked from South Africa. No two stones are alike, just like our friendships and relationships. The stones are a concrete and symbolic reminder of the people that impact your life. The stones can be carried in your purse or pocket, or you can get necklaces. On Cyber Monday, The Friendship Stone is offering 15% off everything with the coupon code: CYBER
Blamtastic (www.blamtastic.com) is the perfect stocking stuffer. The lip balm was created by two young sisters. It comes in flavors and colors both boys and girls will love. And mom will love the SPF 15. Plus, you get a really cool sleeve for your “blam” so it can hook onto backpacks, notebooks, purses and more. On Cyber Monday, Blamtastic is giving all shoppers free shipping!
Holiday Scams - Tis the Season
The holidays are a happy time for food, family, and friendship, but they are also a time for fraud. Consumers can fall into any number of traps over the holiday season and become victim to identity thieves, hackers or deceptive merchants online. The Better Business Bureau (BBB) is warning holiday shoppers and donors to look out for five common scams this season.
“While the rest of us are pulling the decorations out of the attic, scammers are blowing the dust off of their tried and true holiday scams,” said Steve J. Bernas, president & CEO of the Better Business Bureau serving Chicago and Northern Illinois. “We can all help make these holiday scams a ghost of Christmas’ past by not falling for them anymore.”
The BBB recommends being on the lookout for the following scams this holiday season:
Scam Shopping Sites Online:
We’re all looking for a great deal online, but some sites offer electronics or luxury goods at prices that are too good to be true. Every holiday season the BBB hears from holiday shoppers who paid for a supposedly great deal online, but received nothing in return.
BBB Advice: Always look for the BBB seal when shopping online and click on the seal to confirm it is legitimate. When shopping on sites that you aren’t household names, check the business out with the BBB before you buy at www.bbb.org
Finding the Season’s Hottest Toys and Gadgets Online:
Every year, holiday shoppers fight over the “must have” toy or gadget of the season. When the item is sold out in stores, you can often find it online through various sites for a much steeper price; some sellers, however, may take your money and run.
BBB Advice: Shop locally and conduct the transaction in person; never wire money as payment. When purchasing items on online auctions, research the seller extensively and always listen to your doubts if the deal doesn’t sound legitimate.
Identity Theft at the Mall:
While you’re struggling at the mall with bags of presents, identity thieves see an opportunity to steal your wallet and debit or credit card numbers.
BBB Advice: Don’t let yourself get bogged down in purchases and lose track of your wallet. Know where your credit and debit cards are at all times and cover the keypad when entering your pin number while purchasing items or getting money from the ATM.
Bogus Charitable Pleas:
The holidays are a time of giving which creates a great opportunity for scammers to solicit donations to line their own pockets. Also beware of solicitations from charities that don’t necessarily deliver on their promises or are ill-equipped to carry through on their plans.
BBB Advice: Always research a charity with the BBB before you give to see if the charity meets the 20 Standards for Charity Accountability at www.bbb.org/charity
Phishing E-mails:
Phishing e-mails are a common way for hackers to get at your personal information or break into your computer. Common phishing e-mails around the holidays include e-cards and messages pretending to be from companies like UPS or FedEx with links to package tracking information.
BBB Advice: Don’t click on any links or open any attachments to e-mails until you have confirmed that they are not malicious. E-mail addresses that don’t match up, typos and grammatical mistakes are common red flags of a malicious phishing e-mail. Also beware of unsolicited e-mails from companies with which you have no association. Make sure you have current antivirus software and that all security patches have been installed on the computer.
For more advice on being a savvy consumer this holiday season, visit www.bbb.org
Related articles
- BBB issues warning over no-risk online trials (globaltvbc.com)
- 'Free trials' for acai or to work-from-home are scams, BBB says (walletpop.com)
- McAfee warns of Apple iPad scams this Christmas (v3.co.uk)
- McAfee Warns of "The Twelve Scams of Christmas" (eon.businesswire.com)
Holiday eGreeting Site ElfYourself.com Returns Elfier Than Ever
Let’s face it, when you tried to show off your pop n lock break dancing moves at senior prom, it wasn’t a huge hit. Thankfully, you now have the chance to redeem yourself. The wildly popular holiday eGreeting site, ElfYourself.com is back for its fifth holiday season with two new dances including the rad “80s Remix” and gnarly “Surfer” dances.
OfficeMax and JibJab are excited to bring back the most viral holiday website on record. Since 2006, more than 378 million people have joined in the “Elfamorphosis” from over 50 countries. Through word of mouth, social media, celebrities and news coverage, ElfYourself has turned into a pop culture phenomenon, and each year, thousands request its return for another chance to create FREE holiday eGreetings featuring their photos on hilarious dancing elves. Users can also visit the Elf Store for custom holiday gift items featuring their “elfed” photos.
And that’s not all! For those who love games, OfficeMax is also today launching “Elfmas Town” on Facebook, a collection of fun holiday games including Reindeer on Ice, G-Bread Man and Holiday Grab Bag. Players have the chance to win free gifts and earn points and coupons for holiday shopping.
OfficeMax’s elves are also hitting the streets – You’ll get to see them this year at Macy’s Thanksgiving Day Parade on a float titled “Elves Raise the Roof” and at NYSE where 100 elves will help “ring in the holidays” with OfficeMax during the Closing Bell on Nov. 23!
Holiday Slowdown: How to Live the Slow While on the Go
The Big Three are around the corner: Halloween, Thanksgiving and the December holidays. Despite our very best efforts, we often slip into a familiar frenzy as our already fast-paced lives ramp up a notch. But whoever said the last three months of every year have to be one long string of adrenaline-drenched events? It can also be a time to challenge yourself to go slower than you normally do all year ‘round.
October
As the leaves drift to the earth, take a moment every morning to ground yourself. How you begin your day informs how the rest will go. Use this month to seek out solace before life begins one more day. Whether it is a meditation practice, five deep belly breaths before you get up, or a stated intention of what this day will bring, make it a ritual to start off your morning on a positive note.
Before the holidays are in full swing, list what you would like to accomplish by December 31st. Be as specific as possible. Plot out times when you will work toward those goals.
Brainstorm how you would like the December holiday season to look. Visualize how you would like to feel at the end of the year. Now ask yourself what things need to be in place for those feelings to occur.
If you budget for the holidays now, you will be less likely to overdraw your account. Pay cash where you can. Manage your friends’ and family’s expectations about what you can afford.
November
You have over three weeks before Thanksgiving is upon us. State what you are grateful for every day. Start an email or Facebook gratitude list that you send to your friends. Encourage others to reflect on those things that are most important to them.
Plan a potluck holiday feast. Spread the love (and the work) by ensuring everyone plays a part in designing the meal itself. Instead of storming the malls on Black Friday (or the Internet on Black Monday), use that time to make a list of the people to whom you would like to send holiday cards. Stamp and label the envelopes now.
December
Consider how many holiday parties you want to attend this month. Determine your limit and stick to it. Practice the power of slow by saying ‘no’ to extraneous requests that would overstep your capabilities. Remain centered by remembering your commitment to a life worth living, not one worth escaping.
Celebrate with loved ones and practice a little extra forgiveness for yourself and others this month. Remember that even in the darkest of days, we have access to the very light that resides within us every day of our lives.
Start living the slow today.
Download your free three-month holiday planner at http://bit.ly/slownews to ensure you do!
~© 2010 Christine Louise Hohlbaum, American author of The Power of Slow: 101 Ways to Save Time in Our 24/7 World, lives near Munich, Germany with her husband and two children. She occasionally takes on small TV and film roles to satisfy her inner thespian. Her book-related blog, http://PowerofSlow.wordpress.com, shares tips on how to slow down every day.
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