Day 2: American, American Eagle “Go Pink” Oct. 1-15 for Susan G. Komen for the Cure and National Breast Cancer Awareness Month

Image by Beverly & Pack via FlickrWith October being designated as National Breast Cancer Awareness Month, we posting at least one post every day during this month in raising awareness to our readers.  This may include articles of information, promotions, and more.  This is the least we can do.

Faten Abdallah of Connecting Women Media

American Airlines and American Eagle, in partnership with Susan G. Komen for the Cure®, are staging a “Rolling Pink-out” at airports across the country Oct. 1-15 to observe National Breast Cancer Awareness Month and raise funds to find the cures for the disease. Airports in cities from Albuquerque to Atlanta, Boston to Little Rock and Los Angeles to Nashville will “go pink” as part of the airlines’ second annual Passionately Pink for the Cure® fundraising campaign.

The two-week “Pink-out” will take place in 18 cities, where American and American Eagle employees will don pink attire, including special pink-ribbon scarves and ties for many uniformed employees; decorate ticket counters, jetways, baggage claims and aircraft in pink; and invite customers to support the cause by wearing pink while traveling that day. Additionally, employees will offer pink treats and raise funds through friendly competitions to support a goal to raise $1 million for breast cancer research this year.

The festivities will culminate in a global, system-wide “Pink-out” on Oct. 15, when all American Airlines and American Eagle employees in the U.S. and internationally, including London, Paris and Tokyo, will wear pink and raise funds to support the cause.

“The ‘Rolling Pink-out’ is a fun, highly visible way for American, American Eagle, employees and customers to support Komen for the Cure during National Breast Cancer Awareness Month,” said Roger Frizzell, American’s Vice President – Corporate Communications. “This is a great way to unite people and communities in the fight to end breast cancer forever.”

In addition to going Passionately Pink for the Cure, American is supporting Komen in a number of other ways, including special pink-themed menus at selected Admirals Club lounges across the country, where 10 percent of the proceeds on sales of pink items will go towards the $1 million fundraising goal. American is also sponsoring breast cancer awareness events in partnership with professional baseball, football and hockey teams, including the St. Louis Cardinals (Oct. 2), the Dallas Cowboys (Oct. 10), the New England Patriots (Oct. 17) and the Dallas Stars (Oct. 23).

Heading into the holidays, American has renewed its successful Miles for the Cure® fundraising campaign, which will reward donors through the end of this year with double AAdvantage® miles – 10 miles instead of five – for every dollar they contribute to Komen, with a minimum $25 donation. Additionally, customers can give the gift of travel and support Komen at the same time: American will donate $5 to Komen for every $50 of travel purchased via the American Airlines gift card. Simply enter “Komen” in the tracking code box when making a purchase, applicable to online purchases only. To make a donation or buy a gift card, please visit www.AA.com/JoinUs.

      “We are so grateful to American, its employees and customers who have contributed for so many years to our joint mission of finding the cures forbreast cancer,” said Katrina McGhee – Executive Vice President and Chief Marketing Officer, Susan G. Komen for the Cure. “We are especially excited about this second annual system-wide Passionately Pink for the Cure initiative. As we recognize the 30^th anniversary of the promise that became the genesis of our organization, we are honored to be part of this innovative ‘Rolling Pink-out,’ and we look forward to seeing cities across the nation turn pink during the month of October.”

American and American Eagle will also fly their eight pink-ribbon planes to selected Susan G. Komen Race for the Cure® events as a reminder of the sobering statistic that one in eight women will be diagnosed with breast cancer in her lifetime. American, which has supported Komen for 26 years as a national sponsor, unveiled the aircraft in 2008 to announce an expanded relationship, becoming Komen’s official airline and first-ever Lifetime Promise Partner. The company has pledged to raise $1 million annually for eight years to fund the American Airlines Susan G. Komen for the Cure Promise Grant, a study of inflammatory breast cancer (IBC) at The University of Texas M. D. Anderson Cancer Center in Houston. Additional information is available at AA.com/JoinUs.

Participating “Pink-out” cities include:

§  Friday, Oct. 1 – Atlanta; Lubbock, Texas

§  Monday, Oct. 4 – Washington, D.C., airports (Reagan National, Dulles, Baltimore)

§  Tuesday, Oct. 5 – Albuquerque, N.M.

§  Wednesday, Oct. 6 – Los Angeles

§  Thursday, Oct. 7 – San Diego

§  Friday, Oct. 8 – Boston; Louisville, Ky.

§  Monday, Oct. 11 – New York area airports (La Guardia, Newark, JFK)

§  Tuesday, Oct. 12 – Birmingham, Ala.; Abilene, Texas

§  Wednesday, Oct. 13 – Chicago (O’Hare)

§  Thursday, Oct. 14 – Nashville, Tenn.; San Francisco

§  Friday, Oct. 15 – Dallas/Fort Worth; Little Rock, Ark.; Miami

About American Airlines

American Airlines, American Eagle and AmericanConnection^® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com^®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. For information about the community initiatives AMR and its employees support, please visit AA.com/JoinUs. Programs include Miles For Kids In Need, Susan G. Komen for the Cure, the USO, and disaster relief. American Airlines is a founding member of the oneworld^® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

Survey Reveals Women Aren’t Doing All They Can To Support Breast Health

One A Day Launches Online Campaign to Urge Women to Take A Stand Against Breast Cancer

A recent Yankelovich survey unveiled that although a large majority of women know there are simple steps they can take to support breast health, few women are taking the necessary actions. What’s more, 80 percent of the women surveyed have been personally affected by breast cancer or know someone who has been. To address this issue, One A Day Women’s Multivitamins is encouraging women to join a virtual march against breast cancer through the One A Day Women’s Take A Stand Campaign.

From now through the end of October, everyone will have the opportunity to show that they’re taking a stand against breast cancer by going to www.oneaday.com, and creating a customizable character in honor of someone special.

The survey also found that one in five women who support breast health or breast cancer awareness causes wish they could do more, and 60 percent of women who have not supported breast cancer organizations and causes say they lack the time or money. Joining the Take A Stand virtual march provides a quick, easy and free way for women to help raise funds to support breast cancer awareness and research. For each character created, the One A Day brand will make a donation to a breast cancer cause selected by consumers. The organizations that will be included are: The Breast Cancer Research Foundation, the American Cancer Society and Breast Cancer Network of Strength.

“This program is part of our continued efforts to increase awareness about the importance of supporting breast health,” said Barton Warner, Vice President of Marketing and New Business for Bayer Consumer Care. “Last year One A Day Women’s woke women up about breast cancer through the One A Day Women’s Wake-Up Call program, and now it’s time women answer the call by taking a stand.”

The goal of this program is not only to raise breast cancer awareness and reach thousands of women by the end of October, but also to get women to take action to promote their own breast health. Each character created will help to spread the word about the simple things women can do.

“I encourage women to take a proactive approach to their overall health by exercising and maintaining a well-balanced diet,” said Lisa Drayer, MA, RD, author and health reporter. “I was surprised that the survey found that only half of women know that taking a daily multivitamin with vitamin D is an essential behavior that supports breast and bone health. Just a few simple things can make a big difference like doing self-exams and if you are over 40, getting mammograms regularly. Also, women should eat healthy, exercise and take a multivitamin with high levels of vitamin D.”

One A Day Women’s multivitamins are formulated with 800 IUs, twice the daily value of vitamin D. Emerging research suggests that 1000 IUs of vitamin D per day can help support breast health.

For more information on One A Day Multivitamins and on how to join the march, visit www.oneaday.com.

About the Survey

The survey was conducted by Yankelovich, part of The Futures Company, on behalf of Bayer HealthCare. Results were obtained through telephone interviews among a nationally representative sample of 500 women 18 years of age and older. Interviews took place June 19-21, 2009. Additional findings include:

• Despite knowing what to do for breast health, many women are not taking such actions on a regular basis

– 95 percent know it’s important to eat a healthy diet for breast health, but only 53 percent report doing so regularly

– 93 percent know they should conduct regular breast self-exams, but only 47 percent do regularly

– 88 percent know they should get a mammogram every year, but only 68 percent of women 45 and older report doing so

– 84 percent know they should exercise, but only 33 percent say they regularly exercise vigorously for at least 30 minutes

– 59 percent know they should take a multivitamin daily with vitamin D; 53 percent report taking a multivitamin daily

• Eight in ten women have supported a breast cancer organization or cause

– 71 percent have given money; 32 percent have volunteered

– 80 percent have been personally affected by breast cancer or know someone who has been with 16 percent being personally affected by breast cancer and 75 percent who were affected through someone they knew

– 21 percent of these breast health supporters are interested in becoming more active

– 60 percent of women who are not active say they lack the time or money

About Breast Cancer
According to the American Cancer Society, breast cancer is the second most common cancer among women (after skin cancer), accounting for more than 1 in 4 cancers diagnosed in US women. In addition, 1 out of 8 women will be diagnosed with breast cancer in her lifetime. The cause of breast cancer is unknown, and there is no known way to prevent breast cancer from occurring. However, women can learn the risk factors and promote early detection with regular breast self-exams, annual mammograms and clinical check-ups.

About One A Day Multivitamins
Bayer Consumer Care’s complete line of One A Day products provides gender-specific and performance/lifestyle benefits based on individual health needs. The One A Day multivitamin line includes One A Day Women’s with calcium and vitamin D for bone strength and breast health, One A Day Men’s Health Formula specially formulated to support a healthy heart, healthy eyes and energy, One A Day Men’s 50+ Advantage which supports a healthy heart, healthy eyes and energy and includes ginkgo to support memory, One A Day Women’s 50+ Advantage with calcium and vitamin D for bone strength and breast health and ginkgo to support memory and concentration, One A Day Women’s Active Metabolism for metabolism and energy support, One A Day Women’s Prenatal with DHA to support healthy fetal brain and eye development, One A Day Women’s Active Mind & Body to support mental alertness and physical energy, One A Day Teen Advantage for Her to help address teen girls’ important concerns like healthy skin and One A Day Teen Advantage for Him to address teen boys’ important concerns like healthy muscle function. For more information about One A Day multivitamins, visit www.oneaday.com.

Read more: http://www.sheblogs.org/2009/09/survey-reveals-women-arent-doing-all-they-can-to-support-breast-health/?utm_source=SheBlogs+Bloggers&utm_campaign=0f2db8326b-sheblogs-v9&utm_medium=email#ixzz0Tr8pJDD9

What You Need to Know About Breast Cancer

It’s that time of year when we hear a lot about breast cancer. Did you know that breast cancer isn’t exclusive to women? Each year, about 1,700 men in this country learn they have breast cancer. If you’ve been looking for a resource to help you talk about the illness on your blog or some information to help keep your readers informed, here is a PDF from the National Cancer Institute that you may want to share with others.

Download or read “What You Need To Know About Breast Cancer” here.

Ask.com Invites Consumers to Search for the Cure® in the Fight Against Breast Cancer Donate to Susan G. Komen for the Cure® Simply by Using Ask.com

Ask.com®, a leading search engine and operating business of IAC (Nasdaq: IACI), today announced the launch of the Ask.com Search for the Cure® program and charitable commitment to Susan G. Komen for the Cure®, the world's largest and most progressive grassroots network of breast cancer survivors and activists fighting to save lives and end breast cancer forever.

The Ask.com Search for the Cure program, available on the Ask.com homepage or at http://www.ask.com/cure, is a first-of-its-kind donation to Susan G. Komen for the Cure. The initiative makes it easy, educational, and free for consumers to support the fight against breast cancer. Starting today, Ask.com is featuring new homepage themes, called skins, which are designed to educate consumers about breast cancer and inspire support for Susan G. Komen for the Cure. The skins display a weekly series of questions that challenge consumers’ knowledge of breast health and breast cancer issues.

From September 13, 2009 through December 31, 2009, Ask.com will donate up to $100,000 in conjunction with consumers who participate in the Search for the Cure program by adopting the special homepage skin and answering breast health questions. Ask.com has pledged to invest at least $1 million by December 31, 2010 through this program and sponsorship of the Susan G. Komen Race for the Cure® series.

“The Ask.com Search for the Cure program seeks to empower consumers in the fight against breast cancer through an interactive, educational experience that doesn’t cost them a dime or require much time,” said Scott Garell, President of Ask Networks. “Susan G. Komen for the Cure has saved millions of lives by funding breast cancer research and education programs globally, and we are honored to join forces with this extraordinary organization of activists and survivors.”

“Ask.com has created an easy, engaging, and cost-free way for consumers to get involved and generate funding that is crucial to breast cancer research and education. We are thrilled that Ask.com has joined our cause with such an innovative program,” said Hala Moddelmog, President and CEO of Susan G. Komen for the Cure.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.3 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

About Ask

Ask.com is an operating business of IAC (Nasdaq: IACI). The Ask Network of sites is the 7th largest Internet property in the world, with 192 million worldwide unique monthly users, according to July 2009 comScore data. Ask.com syndicates its search technology and advertising solutions to a global network of affiliate partners.

"Pink Boxers for Breast Cancer" Fundraiser

Three forces have joined together in the battle against breast cancer – Fulton Homes, 98.7 The Peak, and Sheriff Joe Arpaio, all uniting for a good cause. Throughout the month of October, Peak listeners are encouraged to benefit the Susan G. Komen Foundation by purchasing a pair of Sheriff Joe’s legendary pink boxers.
The Sheriff is notorious for making inmates wear pink underwear as a method to control inventory. Ironically, these boxers have created quite a demand among the public and Fulton Homes has channeled proceeds towards a good cause. Sheriff Joe will be signing this limited edition novelty item; date and location will be announced soon.

“This detrimental disease is unfortunately on the rise,” noted Douglas Fulton, CEO of Fulton Homes. “Fulton Homes is committed to standing behind the battle against breast cancer and supporting the search for a cure.”

Sheriff Joe Arpaio adds, “I am proud to support this wonderful organization and encourage people to take action by buying a pair of pink boxers.”

Proceeds from pink boxers customarily assist The Maricopa County Youth Assistance Foundation (YAF), a non-profit organization which supports programs that prevent youth violence and promotes social development, good role models, and positive interaction with law enforcement.

Breast cancer is on the rise: It is estimated that about 192,370 new cases of breast cancer will be diagnosed in American women in 2009. According to the Susan G. Komen Foundation, in 1975 the incidence of breast cancer was 107 per 100,000 for white women and 94 per 100,000 for black women. Thirty years later in 2005, the number of new cases per year had risen to 126 per 100,000 for white women and 114 per 100,000 for black women. Purchasing a pink boxer assists in finding a cure for this deadly disease, as well as bringing awareness to breast cancer prevention.

To purchase Sheriff Joe’s limited edition pink boxer shorts and contribute to a good cause, please visit http://phxsgk.mediawebconnect.com for more details.

A List of Some Businesses that Support Breast Cancer Awareness

For your shopping needs, here are a list of some businesses that are promoting or supporting Breast Cancer Awareness (no, I am not being endorsed or compensated to write this, I am doing this in honor of promoting Breast Cancer Awareness. My goal is to post at least once per day related to Breast Cancer Awareness):

Be sure to type in the search engine breast cancer awareness products, and you should be able to get some idea of what businesses and brands are doing to promote breast cancer awareness.

Guinness Certifies New Record for World's Largest Cupcake AT 2nd Annual Think Pink Rocks Concert

Four thousand people came together for the 2^nd Annual THINK PINK ROCKS charity concert presented by Steve Rifkind and SRC / Universal Records on Oct. 3 at the Mizner Park Amphitheater in Boca Raton, FL. The event, created by THINK PINK founders, stage IV metastatic breast cancer survivor and advocate, Stephanie Robin and her friend Elizabeth Weprin, was developed to raise awareness for the Breast Cancer Gene (BRCA) and funding for breast cancer charities.

A GUINNESS WORLD RECORDS(TM) representative was on hand to certify the new record for the world's largest cupcake at the event. Global TV Concepts and Big Top Cupcake(TM) commissioned the Boca Raton bakery Passion for Pastry to bake the cake which took approximately 30 hours in a 10-foot oven. The giant treat weighed 1,316 pounds and measured 5-feet tall and 4-feet wide. The chocolate cake was topped with layers of pink icing, handmade 5-inch sprinkles and a 12-inch-wide cherry. The cupcake was served up for donations to THINK PINK ROCKS during the pink carpet ceremonies preceding the concert.

The event, hosted by Rocsi from BET's “106 & Park,” featured performances from AKON, Shontelle, Melanie Fiona, Kardinal Offishall, DJ Cassidy, American Yard and DJ Webstar.

All donations to THINK PINK ROCKS benefited 501 (c) (3) charitable organizations. Beneficiaries: Memorial Sloan-Kettering Cancer Center, New York; BRCH Women's Center for Breast Care; The American Cancer Society / Making Strides Against Breast Cancer; Reach Global / Jacob International; The Florida Breast Cancer Foundation; The H.O.P.E. Project; University of Miami Sylvester Comprehensive Cancer Center.

ABOUT STEPHANIE ROBIN and THINK PINK

Stage IV metastatic breast cancer survivor and advocate, Stephanie Robin, is on a mission to save lives. Stricken with Stage II breast cancer in 2004 at age 36, Stephanie was shocked to learn that she was a carrier of the breast cancer (BRCA) gene and continually meets others who are unaware that such a gene exists. Stephanie, a wife and mother of two young children, found the courage to ask questions, find answers and fight her own battle against breast cancer.

Now, it is her mission to empower others to do the same. She serves as an inspirational spokesperson for THINK PINK, a breast cancer organization that she and her friend, Elizabeth Weprin, founded a year after her diagnosis. Their mission is to raise awareness about early detection of and genetic testing for breast cancer and to provide funding for screening, treatment and research. Stephanie underscores the importance of awareness and implores others to examine their family history and determine if genetic testing for the BRCA gene is appropriate for them.

To help their mission, THINK PINK launched THINK PINK ROCKS in 2008. The inaugural event was hosted by Queen Latifah. In August 2009, Stephanie launched the national online awareness campaign “Click to be Counted” with the goal of reaching one million women and men with life-saving information about the BRCA gene. Stephanie and her team have a goal of collecting one million unique clicks on their Web site, www.thinkpinkrocks.com, by December 31, 2009.

Gal to Gal Virtual Walk to Promote Beast Cancer Awarness

As we're about to kick off Breast Cancer Awareness month, we are reaching out to all of you on behalf of the Gal to Gal Virtual Walk, which kicks began October 1, at www.galtogalwalk.org. As some of you may know, Gal to Gal Foundation is dedicated exclusively to those women (and men) who are living with the most critical stage of breast cancer - Stage IV – a diagnosis that as of today has no cure. Breast cancer is 2nd only to lung cancer for resulting in the death of women.

On October 12th, 2008, Dorit Shapiro, the President of Gal to Gal, lost her brave battle to breast cancer. At 38 years old, she left behind a loving husband, two beautiful young children and a supportive family. Her wish was to see Gal to Gal Foundation fulfill its vision and help those who needed us most. Her dedication to this cause was so great that she spoke on behalf of the Foundation and its importance just one week prior to losing her life. Please help us honor Dorit’s memory and what she was trying to accomplish by becoming a sponsor for our 2009 Walk. To watch Dorit's moving video from a Gal to Gal event held in her honor last year (approximately one week before she passed away), please click here: www.youtube.com/watch?v=8_QET7Ivwv8

This October, Gal to Gal Foundation will be dedicating itself to raising funds in order to grant wishes to Stage IV breast cancer patients and their families. It is our goal to grant 100 wishes at $1000 per family in Dorit’s honor. These are just some wishes we have had the privilege of granting: Rosemarie in Minneapolis purchased Christmas gifts in advance for her children, Susan was able to take her son for a vacation to Key West, we helped Vickie from Ohio pay her expenses, and Cheryl in Illinois got her puppy neutered. Click on this link for additional stories: www.designhergals.com/?nav=foundation&subnav=mm

Please spread the word to all your friends, colleagues, and family members and ask them to join us ON LINE at www.galtogalwalk.org on October 1st! Together we will VIRTUALLY walk across the country to raise funds and awareness for the Gal to Gal Foundation and help grant wishes this holiday season! And if you join with a virtual team, you may win a vacation giveaway for the team that raises the most money on behalf of Gal to Gal.

Be Bright Pink with Orbit White Gum

Bright Pink had the good fortune to partner with Orbit White in 2008 and we are thrilled that our fight against breast and ovarian cancer will again include Orbit White in 2009, a brand that believes being proactive with your breast health should be as routine as regularly chewing gum to brighten your smile!

During September and October, ten percent of the sales generated by the purchase of Bubblemint flavored Orbit White gum will be donated to support Bright Pink’s mission to help women proactively take control of their health via education, support and community development for those at risk. The unique on-pack promotion is designed to help fund Bright Pink’s awareness programs and will be available on a limited-edition 60-count Big-E-Pak® dressed in Bright Pink graphics and featuring www.bebrightpink.org.

Given today’s economy, we know consumers are tightening their budgets but continue to look for ways to support worthy causes. Chewing gum is an inexpensive item, yet when you buy a pack of Bubblemint flavored Orbit White during September and October your purchase goes a long way toward supporting Bright Pink.

Click to Be Counted! Fight Breast Cancer!

Not many people know about the BRCA gene, listen to Stephanie Robin's interview on Connecting Women Radio: http://tobtr.com/s/661984. Stephanie Robin is on a mission to inform as many people on the BRCA gene. Stephanie wants to at least one million visitors to be informed about the BRCA gene. Go to Think Pink Rocks and the upper right hand corner of the site, Click to Be Counted. Be sure to read and become an informed citizen on the BRCA gene.

Be sure to join:

Facebook:

THINK PINK ROCKS 2009 (Group) - http://www.facebook.com/group.php?gid=99763936269

THINK PINK ROCKS Invites You to Click and Be Counted (Cause) - http://apps.facebook.com/causes/346982/82426478?fb_page_id=100000181403726&m=6d54c0aa

Stephanie Robin (Profile) - http://www.facebook.com/profile.php?id=712737187

Twitter: http://twitter.com/theBRCAgene

BLOG
www.thestephanierobinstory.com