Day 8: Third Annual Think Pink Rocks concert on October 9 to benefit breast cancer research charities Asher Roth, Melanie Fiona, Ray J, Shontelle and Pitbull to perform

WHO: Think Pink Rocks, a non-profit 501 (c)3 organization dedicated to the early detection of breast cancer and awareness of the BRCA gene for breast and ovarian cancer. Think Pink Rocks is based in Boca Raton, Florida.

WHAT: Think Pink Rocks’ third annual charity concert event featuring recording artists from SRC Records/Universal, including Asher Roth, Melanie Fiona, Ray J, and Shontelle, along with special guest Pitbull.

Proceeds will benefit: Memorial Sloan-Kettering Cancer Center in New York City, the Boca Raton Community Hospital Women’s Center for Breast Care, and other breast cancer research charities. Think Pink Rocks is presented by SRC Records/Universal, sponsored by Sun Capital Partners, Inc., and supported by Florida Woman Care.

WHEN: Saturday, October 9, 2010, 7 p.m. (Pink Carpet Arrivals begin at 6 p.m.)

WHERE: Count de Hoernle Amphitheater at the Centre for the Arts at Mizner Park, Boca Raton, FL.
TICKETS: Tickets are $40 and can be purchased at www.thinkpinkrocks.com or by calling 888-711-9399.

 In 2004, at age 36, Stephanie Robin, a Boca Raton mother of two small children, was diagnosed with stage II breast cancer. She tested positive for the Breast Cancer Gene (BRCA) and underwent a double
mastectomy with reconstruction, a total hysterectomy and months of chemotherapy. The cancer returned to her lungs and is stage IV; she is receiving monthly treatment at Memorial Sloan- Kettering and the tumors have decreased in size by 90 percent.

She and her friends Elizabeth Weprin, Kathy Fleishman and Amy Seidman established Think Pink Rocks. Working with Steve Rifkind, SRC Records/Universal, and producer, Kelley Lee, for the third year they have
organized the Think Pink Rocks concert to advocate for early detection of breast cancer, to raise awareness of the BRCA gene for breast and ovarian cancer, and to raise funds for breast cancer research charities. For more information please visit www.thinkpinkrocks.com.

Related articles

• Gene Study Adds to Research of Breast Cancer Risk (nlm.nih.gov)

Guinness Certifies New Record for World's Largest Cupcake AT 2nd Annual Think Pink Rocks Concert

Four thousand people came together for the 2^nd Annual THINK PINK ROCKS charity concert presented by Steve Rifkind and SRC / Universal Records on Oct. 3 at the Mizner Park Amphitheater in Boca Raton, FL. The event, created by THINK PINK founders, stage IV metastatic breast cancer survivor and advocate, Stephanie Robin and her friend Elizabeth Weprin, was developed to raise awareness for the Breast Cancer Gene (BRCA) and funding for breast cancer charities.

A GUINNESS WORLD RECORDS(TM) representative was on hand to certify the new record for the world's largest cupcake at the event. Global TV Concepts and Big Top Cupcake(TM) commissioned the Boca Raton bakery Passion for Pastry to bake the cake which took approximately 30 hours in a 10-foot oven. The giant treat weighed 1,316 pounds and measured 5-feet tall and 4-feet wide. The chocolate cake was topped with layers of pink icing, handmade 5-inch sprinkles and a 12-inch-wide cherry. The cupcake was served up for donations to THINK PINK ROCKS during the pink carpet ceremonies preceding the concert.

The event, hosted by Rocsi from BET's “106 & Park,” featured performances from AKON, Shontelle, Melanie Fiona, Kardinal Offishall, DJ Cassidy, American Yard and DJ Webstar.

All donations to THINK PINK ROCKS benefited 501 (c) (3) charitable organizations. Beneficiaries: Memorial Sloan-Kettering Cancer Center, New York; BRCH Women's Center for Breast Care; The American Cancer Society / Making Strides Against Breast Cancer; Reach Global / Jacob International; The Florida Breast Cancer Foundation; The H.O.P.E. Project; University of Miami Sylvester Comprehensive Cancer Center.

ABOUT STEPHANIE ROBIN and THINK PINK

Stage IV metastatic breast cancer survivor and advocate, Stephanie Robin, is on a mission to save lives. Stricken with Stage II breast cancer in 2004 at age 36, Stephanie was shocked to learn that she was a carrier of the breast cancer (BRCA) gene and continually meets others who are unaware that such a gene exists. Stephanie, a wife and mother of two young children, found the courage to ask questions, find answers and fight her own battle against breast cancer.

Now, it is her mission to empower others to do the same. She serves as an inspirational spokesperson for THINK PINK, a breast cancer organization that she and her friend, Elizabeth Weprin, founded a year after her diagnosis. Their mission is to raise awareness about early detection of and genetic testing for breast cancer and to provide funding for screening, treatment and research. Stephanie underscores the importance of awareness and implores others to examine their family history and determine if genetic testing for the BRCA gene is appropriate for them.

To help their mission, THINK PINK launched THINK PINK ROCKS in 2008. The inaugural event was hosted by Queen Latifah. In August 2009, Stephanie launched the national online awareness campaign “Click to be Counted” with the goal of reaching one million women and men with life-saving information about the BRCA gene. Stephanie and her team have a goal of collecting one million unique clicks on their Web site, www.thinkpinkrocks.com, by December 31, 2009.

Click to Be Counted! Fight Breast Cancer!

Not many people know about the BRCA gene, listen to Stephanie Robin's interview on Connecting Women Radio: http://tobtr.com/s/661984. Stephanie Robin is on a mission to inform as many people on the BRCA gene. Stephanie wants to at least one million visitors to be informed about the BRCA gene. Go to Think Pink Rocks and the upper right hand corner of the site, Click to Be Counted. Be sure to read and become an informed citizen on the BRCA gene.

Be sure to join:

Facebook:

THINK PINK ROCKS 2009 (Group) - http://www.facebook.com/group.php?gid=99763936269

THINK PINK ROCKS Invites You to Click and Be Counted (Cause) - http://apps.facebook.com/causes/346982/82426478?fb_page_id=100000181403726&m=6d54c0aa

Stephanie Robin (Profile) - http://www.facebook.com/profile.php?id=712737187

Twitter: http://twitter.com/theBRCAgene

BLOG
www.thestephanierobinstory.com