Coming just in time for Earth Day, Earthjustice is releasing a new viral campaign to educate the public about congressional measures that will put a strain on the environment and several species of endangered animals. Earthjustice, the renown non-profit public interest law firm dedicated to protecting the Earth and its resources, is using social media to personify three animals that have been threatened by a number of anti-wildlife legislation tactics: the gray wolf, the salmon, and the polar bear. Earthjustice launched the Save Our SkinsAmong the many contentious issues surrounding the passage of Congress’ current budget bill are a series of anti-wildlife proposals that would strip Endangered Species protections for the gray wolf, expand offshore oil drilling in the Arctic that could harm the polar bear habitat, and take away water intended to restore rapidly declining salmon runs. Sadly, all three of these species are already struggling to survive: Polar bears live in some of the harshest conditions on Earth and are now being hit by climate change; salmon must fight their way past dams and irrigation pumps just as more and more of their water is siphoned off for human use; and wolves were slaughtered to the brink of extinction until recovery efforts in the 1990s pulled them back from the edge. Species like these three are amazing, iconic species that represent the very best of America’s great untamed wilderness. To lose these animals is to lose an essential part of America’s greatness.
To get the word out, Save Our Skins is more than just a petition; it’s a chance for the soapbox to be given to the animals themselves. As part of the campaign, each creature will share their daily adventures and trials on a personal Twitter account. Recognizing the importance of making the campaign appealing and sharable, the social media-savvy animals combine wit with real facts and emotion to state their case; from the swaggering, Chuck Norris-like gray wolf who likes to see steam coming out of his nostrils on a cold day, to the neurotic and painfully naïve salmon who is unaware of the fact that people appreciate salmon mostly as a delicious entrée. The result is a quirky cast of characters with a message that hits close to home.
Save Our Skins serves to iterate just how little the wolf, salmon, and polar bear ask for -- they just want a chance to live. All three are resilient creatures who did not survive this long just to have politicians put their existence up for a vote. Please help us get the word out about this vital issue by sending a letter to Senators Harry Reid and Mitch McConnell. Earthjustice aims to send 37,000 letters telling Congress that we oppose these attacks on the ESA, and we need you to help us reach our goal! These animals deserve to be on this earth as much as the rest of us: extinction is not an option.
TAKE ACTION
You can make your voice heard by sending a letter to Senators Harry Reid and Mitch McConnell! Click here
STAY CONNECTED
Be sure to follow all the animals on Twitter, and click here to tweet: campaign to reach out to the public via popular social media channels, such as Twitter and Youtube, and ask them to pressure Congress by getting in touch with representatives capable of bringing change. to send a pre-written letter or to write your own message.
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ABOUT EARTHJUSTICE
Earthjustice is a nonprofit environmental law firm dedicated to protecting the magnificent places and wildlife of this earth and defending the right of all people to a healthy environment.
