Getting to Know (and Like) the Social Mom

Nielsen’s recent Women of Tomorrow study highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are quite influential. A new study by NM Incite and Nielsen provides additional context on social mom’s content trends, shopping tendencies and overall social media engagement.

How Social Moms Access Content
The social mom is highly active in accessing social networks via mobile devices. Fifty percent of all moms actively participating in social media access platforms via mobile devices, in comparison to 39 percent of females overall, and 37 percent of the overall population in general.

How Social Moms Shop
Social moms tend to be cost-conscious, being 56 percent more likely to download coupons than the general population. They are also more likely to shop online for CPG products than other product categories, with the research showing that 86 percent are more likely to shop online for cosmetics than the general public, as well as skincare products (85%), hair care goods (74%) and fragrances (68%).

Social Moms: Likes and Dislikes
The growing influence of women and moms is increasingly apparent, and so too is their level of activity in social media. Moms who actively participate in social media are 81 percent more likely to become a fan of or follow a brand online, 86 percent more likely to post a status update, and 84 percent more likely to comment or post content than the general population. The research also shows that social moms definitely aren’t shy in sharing their advice and reviews of products with others. This segment is 85 percent more likely than the general population to share frequent advice about beauty and cosmetic products, 28 percent more likely to provide frequent advice about online shopping/e-commerce and 6% more likely to post a product review online.

Source: Link:  http://blog.nielsen.com/nielsenwire/online_mobile/getting-to-know-and-like-the-social-mom/

Resource: Cafe Mom

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Back to School Moms!

When it comes to back to school, most news coverage focuses on getting the kids prepared for the new school year, but what about the newest population of students…Moms?

In these uncertain times, a record number of moms will go back to college this fall to advance current careers, find new job options, and seize opportunities to contribute more to household finances during a recession. In fact, Kaplan University has seen a 34% increase in moms enrolling first quarter of 2009 versus just a year ago.

How do the families of college moms cope? A group of courageous moms at Kaplan University (www.portal.kaplan.edu), where nearly 75% of students are women and the average student age is 34, share their tips for juggling family, work and school in a Web 2.0 world. These moms have recently graduated from or are currently enrolled in the following programs: Bachelor of Science in Management, Bachelor of Arts in Communications, Master of Science in Nursing Education, Associate of Applied Science in Medical Assisting and Dental Assisting Diploma.

1. Gain the support of friends and family. We all need cheerleaders to successfully accomplish the many things moms do in any single day.

2. When you go back to school supply shopping for the kids, don’t forget your own supplies for online studying like printer ink and paper, a spare battery pack for the laptop and flash drives.

3. Prepare meals for the week on Sunday. Whether it’s a hearty soup, lasagna or a casserole, make meals that are filling and easy to take out of the freezer and reheat quickly.

4. Work as a team. Show the kids that running a family requires team effort and that your schoolwork is important too. Let them pitch in to help out with family chores.

5. Remind your significant other that he may need to brush up on his math and science skills because you will need him to help the kids out with homework.

6. Before you sit at your computer, take 15 minutes to do some stretching and/or a few sit-ups. Get the adrenaline pumping so that you are ready to commit to a few solid hours to studying and homework.

7. Instill in your children the value of making sacrifices. Teach them that hard work has positive results.

8. For those single moms or stay at home moms who sometimes have to do it alone, it’s ok to occasionally let the television be the babysitter when you have deadlines to meet. Don’t be too worried about it, as public and cable television have great, quality programs throughout the day that are educational.

9. Keep the faith. Everyone has their ups and downs, and sometimes, there are more downs than ups. At the end of the day you can still do this. Remind yourself how much your education means to you and of the future benefits it will bring to your entire family.

10. Plan some alone time, even if it’s a 20 minute soak in the tub to relax after the children are in bed.

11. If you have an infant at home, read your text book out loud. You’ll get your course reading done and soothe the baby to sleep at the same time.

12. Initiate a mutual reward system with your children. If they receive an A on a test, they get to pick a prize from mom. If mom gets the A, she gets to pick a prize from the kids!

Courtesy of : Ann-Marie Nieves
Ivy Cohen Corporate Communications, Inc.

Purex Changes Lives with Kiva and Angie Harmon

Purex® has launched an exciting new initiative to help change the lives of families across the developing world, and we would like our valued Purex® Insiders to get involved.

Purex®, Kiva® and Angie Harmon have teamed up to create the Purex® Changes Lives program to help moms around the world who are struggling to provide for their families. When you submit the bar code from the back of your 20-count starter kit or 24-count refill pack of Purex® Complete 3-in-1 Laundry Sheets™, Purex® will contribute $1 to the mom entrepreneur of your choice, allowing you to make a difference in the developing world and help empower a mom to lift her family out of poverty.

Kiva® is the world’s first person-to-person micro-lending web site, empowering individuals to lend directly to unique entrepreneurs around the globe. Visit purex.com/change to meet the amazing mom entrepreneurs we’ve selected from Kiva’s database.

The more people we get involved, the more moms we can help.