LIBERTY MUTUAL TO KICK OFF “NATIONAL CONVERSATION DRIVE” IN CHICAGO

WHAT:           Liberty Mutual Insurance, the eighth-largest car and home insurer in the U.S., will kick off its “National Conversation Drive” at a day-long event at Chicago’s Millennium Park.  Members of the public will don movement-restricting “senior simulator suits” and wear special vision-impairing glasses to help simulate the effects of aging on driving ability; participants in the experience will also be asked to complete an online pledge to have conversations with their elderly parents and family members about senior driving safety, as well as transportation alternatives for seniors. 

Also on hand will be representatives from ITNAmerica and ITNChicago, Liberty Mutual’s partners in providing safe, alternative transportation to seniors; and the Macklin Intergenerational Institute, which consulted with Liberty Mutual and specializes in intergenerational awareness and acceptance.

WHO:             Driving safety experts and executives from Liberty Mutual

Representatives from ITNAmerica and ITNChicago

Representatives from the Macklin Intergenerational Institute

WHEN:           TUESDAY, September 21, 2010 from 9am to 5pm

WHERE:         Millennium Park

CHICAGO

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Senior Driving Safety - An Important Conversation with your Parents

Image via WikipediaBaby Boomers are often uncomfortable having that conversation with their parents. In fact, a recent national survey by Liberty Mutual shows that 75% of adult children have not discussed driving safety issues with their parents and 88% of seniors say they have never had this conversation. The reason? Most Boomers are afraid that the conversation will be uncomfortable and might anger their parents. 

But the same survey showed that most seniors do not feel this way and in fact, the majority feels that their adult children have a right to raise this issue with them.

With this in mind, Liberty Mutual has started a “National Conversation Drive” to stimulate conversations about senior driving safety.   It begins with an all-day event in Chicago’s Millennium Park on Tuesday, September 21, from 6am to 7pm. At the event, members of the public will get the opportunity to experience some of the physical and cognitive limitations that older drivers may experience while operating a motor vehicle, or doing every day activities.  Participants will don specially designed movement-restricting “senior simulator” suits and visually-impairing eyewear to help them feel and see the limitations seniors face.

Participants will also be asked to complete an online pledge to have conversations with their elderly parents and family members about senior driving safety, as well as transportation alternatives for seniors. 

For each pledged conversation, Liberty Mutual will make a donation to help ITNAmerica provide rides to seniors - up to $100,000. ITN is a national organization that provides safe transportation alternatives for seniors who no longer drive. 

For those that cannot make the event, online pledges can be made at www.LibertyMutual.com/senior-driving or on Facebook (a link can be found at that link).