“Meals for Moms” Campaign Helps Feed Seniors and Lift Spirits

The Meals On Wheels Association of America (MOWAA) is launching its second annual Meals for Moms campaign to raise awareness of homebound senior moms facing the threat of hunger this Mother’s Day (Sunday, May 8th). Individuals can visit www.MealsForMoms.org to send a message of hope to a lonely and homebound senior mom or send an e-card to a special woman in their life. With the help of the official sponsor, Gallo® Family Vineyards, the campaign’s goal this year is to send 50,000 messages. All funds raised will go into the Meals for Moms Fund to help Meals On Wheels programs feed homebound senior moms around Mother’s Day next year.


“Most of us are very lucky to know the love of a mother. They are the ones who raised us and often prepared our meals. Now, too many of them are alone and hungry,” said MOWAA President and CEO, Enid Borden. “They deserve better, and that is why this campaign is so very important. Our moms need us.”

MOWAA-sponsored research reveals that a staggering six million seniors are facing the threat of hunger in America, and the numbers are growing. The majority of those seniors are women. Gallo Family Vineyards is a family-owned winery and understands the importance of family, sharing the firm belief that the world is a better place when we don't just take care of our own families, but take care of each other.

“We are proud to join MOWAA in its mission to feed more senior women,” said Stephanie Gallo, Vice President of Marketing at E&J Gallo Winery. “It’s important to find ways to give back. Working with Meals On Wheels is just one of the ways we’re trying to make our community better.”

At www.MealsforMoms.org, visitors can choose from a variety of flowers – including roses, tulips, and lilies – for the virtual bouquet they select to send with a message.