TCBY Store Giveaway Officially Begins

TCBY, The Country's Best Yogurt, is officially collecting entries for This Could Be Yours, The Great TCBY Store Giveaway. Found on TCBY.com, the contest will reward one lucky person with his or her very own TCBY store and is open to all U.S. residents over the age of 21.

To enter, contestants must submit a video, no longer than two minutes, explaining why they should be the recipient of their very own TCBY, why their town is the perfect location, and what they have to offer the brand. Submissions will be judged on creativity, a sense of business acumen, and originality. Video submissions will be accepted between October 5, 2009 and November 30, 2009.

"We're looking for the country's best business owners, and are eagerly awaiting the video submissions; we know they are going to be great," said Steve Willes, Director of Marketing TCBY. "This contest gives us the opportunity to help someone make their professional and personal dreams come true, and we anticipate that he or she will continue the tradition, started in 1981, of serving the country's best frozen yogurt."

Following the initial entry round, TCBY will narrow all video submissions down to 25 semi-finalists. The public will then be given the opportunity to help narrow the list down to 10 finalists, who will go through an informal interview process before the winner is chosen.

"Especially now, it's important for us to champion the entrepreneurial spirit of this country, and invite anyone who's ever wanted to own a TCBY to submit their video" said Michael Ward, President of TCBY. "With the support of an iconic brand and nearly 30 years of history behind the winner, we're certain this will be a great success for all involved."

For more information on This Could Be Yours, The Great TCBY Store Giveaway, and a full list of rules and regulations, please visit www.tcby.com.

About TCBY
Based in Salt Lake City, TCBY, The Country's Best Yogurt has been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas in 1981. Ever since, the great-tasting, low-fat frozen yogurt concept has received an enthusiastic response from an increasingly health-conscious public. With more than 800 locations both in the United States and internationally, TCBY - Best Tasting, Best For You(tm) has long been a healthier alternative for consumers looking for a treat or snack. To learn more check out www.TCBY.com.