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Gift Card Exchange Day Scheduled for Dec. 26


Gift cards are the most frequently requested gift during the holiday season, yet not all cards are as highly prized as the giver might hope. In fact, an estimated $60 billion worth of gift cards go unredeemed each year.

Rather than toss Aunt Edna's thoughtful present into a dresser drawer, a recipient can bring it out into the fresh air forGift Card Exchange Day. Scheduled for Dec. 26, this one-day online event (developed by the creators of Gift Card Granny) will help consumers exchange their unwanted gift card for cash, or for an Amazon gift card. The date was selected because cardholders typically receive the best rates from resellers who want to encourage sales and restock depleted inventories.

"We also created the holiday as an annual reminder for cardholders," said event founder Luke Knowles. "They're less likely to forget unwanted cards if they have an opportunity to exchange them for cash."

Here's how it works: The day after Christmas consumers can visit GiftCardExchangeDay.com; enter the card value and the merchant's name; click on "Get Offers" and instantly receive bids from companies interested in purchasing the card.

Once the cash arrives, shoppers can either use it to offset their holiday spending or purchase something they really want. 

7 Must-Have Holiday Apps


Whether it's running to the mall for that last-minute gift for Aunt Phyllis or getting the kids' letters mailed to Santa, the holiday season can get quite hectic! appSmitten makes your life easier with a list of must-have apps that will help you get organized and keep you on budget this holiday season. 
1. Easy Gift List
An easy way to keep track and budget
Easy Gift List 
Why we like it: All those wish lists and present ideas at your fingertipsPut the old-school, easily-lost pen and paper away because this app is definitely the better way to go. It’s very basic but easy to use – create ‘events’ such as a birthday, anniversary, holidays… then add the person (or people) you need to buy for plus your gift ideas.  The app is great because it also lets you set a budget and track your purchases. Now you can have your niece’s and nephew’s clothing and shoe sizes at the ready when you find yourself at the sale rack. Mark the item’s status as  ”bought,” “wrapped,” “mailed,” etc. Now if it could only do the shopping for us…FREE on iPhone: http://appsmitten.com/easy-gift-list
2. Find My Car!

Locate your parking spot
Find My Car!Why we like it: It reminds us of that Seinfeld episode where Kramer loses his car.
Parking at the airport…the shopping mall…the concert arena…can be daunting if you forget to take note of where you parked. Even worse – finding a rental car when you don’t remember what the car looks like! We’ve all been there, walking around in circles.  This app solves the problem by noting where you parked (using GPS) and then leading you back to the car when its time to go home.  It's a brilliant use of our smartphones! 
FREE on iPhone: http://appsmitten.com/find-my-car/
3. Postcards from Santa
Imagine their surprise 
Postcards from Santa
Why we like it: Personalized cheer from the North Pole! Amazing.

Do you remember writing “Dear Santa” letters and being somewhat disappointed that you never heard back? With this app Santa responds with a personal note written on a postcard that is actually delivered by a U.S. Postal Carrier. Choose your Santa image and app will incorporate your child’s name and hometown in the message. It’s free to download, but costs $1.99 to send. They are too darn cute to resist. Just imagine the surprise to anyone who believes in ol’ St. Nick!

FREE on iPhone and Android: http://appsmitten.com/postcards-from-santa/


4. Pinterest
Visual Inspiration

Pinterest


Why we like it: Easy way capture and sort images that inspire you


Have you discovered Pinterest yet? They say it is the fastest growing phenomenon since Facebook. It took us a while to decipher the name, but it basically means Pin your Interests.
How it works: First you create “boards” or files for you to organize your interests. Then pin an image from anywhere on the web – shoes you want, kitchen-remodeling ideas, food or buildings, any kind of beautiful thing that inspires you. Browse other people’s amazing images and re-pin them to your boards. Whether you use them for wish lists or mood boards, you’ll find it is soooo addictive! With the app, you can pin photos you take with your camera. Add a location and others can find the same awe-inspiring places or things. Appy pinning!
5. Fancy
Beautiful things we love
Fancy

Why we like it: Get inspired by beautiful things
Similar to Pinterest (why don’t they offer an app for Androids??), Fancy offers “ooohhhing and aaaahhhing” opportunities for the visual amongst us. Browse topic categories: Men’s, Women’s, Kids, Pets, Gadgets, Art, Food, Media and note whether you “Fancy” the images or not. Upload your own images for others to view and vote on. It’s like creating your own personal treasure folder (with followers). From innovative and stylish products to awe-inspiring images, you’ll be Smitten with this one.
FREE for iPhone, iPad, Anroid: http://appsmitten.com/fancy

6. Red Laser 
High Speed Comparison Shopping 

RedLaser

Why we like it: You see an item you like but you’re not sure the price is right. Use RedLaser to scan the barcode and it will instantly tell you where else you can find the item and at whatprice including local stores and online retailers.
What can you do with a barcode? In addition to finding your favorite beer, shampoo or diaper brand cheaper, you can even see if your local library branch has a book and whether it is checked out. Don’t have a bar code? No problem. Type the brand you are looking for into RedLaser’s search box and instantly see online and local retailers who have the product, complete with easy access to the store’s web site, phone number and location. Comparison shopping has never been easier or more rewarding.

7. The Find 
Simple, savvy shopping 

The Find


Why we like it: More efficient internet and catalog shopping
We’re all bombarded with mailer coupons, catalogs and online discounts but they never seem to be there when you need them. With the Find, you can scan any barcode to see if another store is offering the same item for less money. Plus, browse hundreds of catalog like J.Crew, Athleta, Godiva or The Land of Nod. It shows you the items visually with prices attached for quick viewing. This app helps you stop the ‘hemming and haawing’ so you can just buy the darn thing already!
About the Brand: 


appSmitten helps iPhone, iPad and Android users discover, share and purchase great mobile apps. Each day, they deliver one recommendation to your inbox, highlighting apps that will make your life more productive, connected and fun.  Sign up for a free daily (or weekly if you prefer) app recommendation delivered directly to your inbox at www.appSmitten.com

Book Clubs to be Acknowledged by Author

Ellen Meister, author of THE OTHER LIFE is doing something really fun for Book Clubs!  She just launched a program to thank book club members by name in the acknowledgments section of her next book.  She has a Book Club Guestbook on her site now and anyone in a book group that read or plans to read THE OTHER LIFE is free to sign up. All they need to do is visit her site at http://www.websitetoolbox.com/guestbook/ellenmeister and fill out the form.

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